• PanelPanel
  • Case StudyCase Study
  • 8.30

    • Registration and Morning Refreshments

    • 8.50

      • Welcoming & Speed Networking

    • Topic

      • OFF-DECK EVOLUTION: REACHING THE CONSUMER WITH THE LATEST STRATEGIES AND BEST PRACTICE THINKING


    • Moderator: Gene Keenan, VP Mobile Strategies, Comneon, Isobar
    • 09.00

      • What are the Opportunities for Content Owners and Brands as Carriers Race towards an Open Market?


    • David Mitchell, Director of Wireless, Accuweather.com
    • 09.25

      • The Evolution of the Carrier: Filling Pipes, Not Just Controlling Traffic


    • Moderator: Adam Zawel, Chief Collaboration Officer,, INmobile.org
    • Isaac Babbs, CEO, Tapatap
    • Justin Siegel, Co-Founder & CEO, Mocospace
    • Arthur Goikhman, CEO, Cellufun
    • Michael Bayle, GM, Global Mobile Monetisation, Yahoo!
    • Adam Smithline, Vice President of B2C, Buongiorno, USA
    • 10.05

      • Panel Discussion: Forays into the Small Screen – How Have they Fared to Date?


    • Moderator: Adam Zawel, Chief Collaboration Officer,, INmobile.org
    • Justin Siegel, Co-Founder & CEO, Mocospace
    • Arthur Goikhman, CEO, Cellufun
    • Michael Bayle, GM, Global Mobile Monetisation, Yahoo!
    • 10.20

      • Case Study: Challenges for Off Deck in the Pre Pay MVNO Market


    • Lauren King, Product Manager, Off Portal Content, Music & Ringtones,, Virgin Mobile USA
    • 10.45

      • Refreshments & Networking Break

    • 11.15

      • Share and Share Alike – Negotiating the Complexities of Carrier-Provider Revenue Agreements (and Other Obstacles to Harmonious Off-Deck Relationships)


    • Brian Casazza, CEO & MD Americas, Zed
    • 11.40

      • Off-Deck Market: State of the Union


    • Jay Emmet, General Manager, OpenMarket
    • Topic

      • NEW OPPORTUNITIES IN THE OFF-DECK ENVIRONMENT

    • 12.05

      • Which (if any) Applications are theKeys to Sating Consumer Desire for the Mobile Internet & Off-Deck Services?


    • Nick Desai, CEO & Founder, JuiceWireless
    • 12.30

      • Why Mobile and Traditional media are a powerful combination in the Off-Deck experience: Difficulties and Advantages


    • Luke Janssen, CEO, TigerSpike
    • Annabel Hembry, Head of Mobile, Associated Newspapers
    • 12.55

      • Taking Ringback Tones to the Next Level-- the Off-Deck Opportunities


    • John Orlando, Vice President Marketing, LiveWire Mobile
    • 1.20

      • Lunch

    • 2.30

      • Understanding the Music Labels’ Off-Deck Content Strategies


    • Daniel Cohen, VP Business Development, Dada
    • 2.45

      • New Growth Engines that Rev Up Growth in the Off-Portal Mobile Content Market


    • A Representative, Comverse
    • 3.10

      • Opportunities for Social Networking and Communities in the Off-Deck Environment


    • Antonio Vince Staybl, CEO & Co-Founder, itsmy.com (Gofresh)
    • 3.35

      • Refreshment & Networking Break

    • Topic

      • GOTTA FIND IT: CONTENT DISCOVERY OFF-DECK

    • 4.05

      • Panel Discussion: Distribution in the off-deck World(the wild, wild west!)–Where are all the traffic and users coming from?


    • Moderator: Nihal Mehta, CEO, Buzzd
    • Adrian Rubio, Senior Vice President of Corporate Development, Flycell
    • Adam Lavine, CEO Funmobility
    • Michael Chang, CEO & Founder, Grey
    • Soren Schafft, SVP of North America, Fox Mobile Entertainment / Jamster
    • 4.45

      • Overcoming Crucial Problems with Content Discovery and Download


    • Joe Lalley , Director of Product Development for Global Digital Media, MTV Networks,
    • 5.10

      • Gaining Visibility with the Consumer:Making the Most of Search & Discovery on the Mobile Web


    • Michael Bayle , GM, Global Mobile Monetisation, Yahoo!
    • 5.35

      • End of Day One and Networking Drinks