• PanelPanel
  • Case StudyCase Study
  • 8.30

    • Registration and Morning Refreshments

  • 9.00

    • Chair’s Introduction

  • Topic

    • RETHINKING CURRENT BUSINESS MODELS TO GENERATE REAL REVENUE AS THE OFF-DECK MARKET OPENS UP

  • 09.10

    • Panel Discussion: Debating the Current Monetization Models for the Mobile Internet: To What Extent will Flat-Rate Data Plans Revolutionize the Market?


  • Myk Willis, CEO & Founder, Myxer
  • Andrew Perlman, General Manager , Vringo USA , Senior VP Content & Community
  • Anil Malhotra, SVP Marketing & Alliances, Bango
  • Scott Weiss, Executive Director, EMEA, Human Factors International
  • Eric Eller, Senior Vice President, Products & Marketing, Millenial Media
  • 09.50

    • Best Practice Strategies for Effective Off-Deck Payments: Billing & Ecommerce Innovation to Ensure the Money Goes Where it Should


  • Anil Malhotra, SVP Marketing & Alliances, Bango
  • 10.15

    • Examining the Ad-Supported Model: Advertising Opportunities Presented by Off-Deck Content


  • Jason Spero, Vice President Marketing, Admob
  • 10.40

    • How Mobile Advertising Will Work


  • Jeremy Wright, Global Director, Mobile Brand Strategy, Nokia Interactive Advertising
  • 11.05

    • Refreshments & Networking Break

  • Topic

    • OPTIMISING YOUR APPROACH TO OFF-DECK CONTENT & SERVICES

  • 11.35

    • Really Fine Print: Making Enforceable Terms and Conditions On A Small Screen


  • Samuel Kramer, Partner, Baker & McKenzie LLP
  • 12.00

    • Protection and Security for the Consumer - Dealing Successfully with Rated Material


  • Ryan Jones, VP Marketing, Twistbox Entertainment Inc
  • 12.25

    • Successful Content Delivery & Distribution: From Upload to Download


  • Myk Willis, CEO & Founder, Myxer
  • Topic

    • ACHIEVING DE FACTO DOMINANCE OFF-DECK WITH YOUR BRAND

  • 12.50

    • Panel Discussion: Creating a Richer Off-Deck Experience: Is Emulating the Web the Best Way to Create a Pleasing User Experience and Drive Uptake?


  • Moderator: Adam Zawel, Chief Collaboration Officer, INmobile.org
  • Marcus Ladwig, COO, Peperoni
  • Scott Weiss, Executive Director, EMEA, Human Facotrs International
  • Paul D. Smith, Founder & CEO, mPulse Media
  • Barbara Ballard, Founder and President, Little Springs Design
  • N.L. Goodman, Finally! TV
  • 1.20

    • Lunch

  • 2.10

    • Case Study: Using Contextuality to Make Users Love Your Content


  • Benjamin Mosse, Director, Mobile Product Development, Dada
  • 2.40

    • Case Study – Discuss Offdeck Traffic Driving and Revenue Opportunities, both Subscription and Ad-supported


  • Michael Zarilli, Business Development Director, The Weather Channel
  • 3.10

    • Delighting the Consumer: How can User Preferences be exploited to Drive Off-Deck Revenues?


  • Ken Willner, Vice President for Market Development, Zumobi
  • 3.40

    • Refreshments & Networking Break

  • 4.10

    • Mobile 2.0 and Usability


  • Scott Weiss, Executive Director, Human Factors International
  • 4.40

    • Personalising Internet Portals: Achieving New Levels of Consumer Satisfaction?


  • Marcus Ladwig, COO, Peperoni
  • 5.10

    • Close of Conference